Builder · Operator · Strategist

Deepanshu Lathar I build real systems that scale.

CSE undergrad at LPU. Running ops at two startups, building campus platforms, and obsessing over the gap between product and execution. I don't just ship code — I ship outcomes.

See Live Projects → Open to opportunities

2Live Startups

8moFounder's Office

3Active Roles

0→1Builder Mode

Currently Active

Founder's Office @ Picapool — Ops, Growth & Product

Founder's Office @ UniLyf — Pre-launch Community Strategy

Content Writer — LPU Division of Admissions

View my full background & experience ↓ Resume PDF

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Currently Building: UniLyf campus platform ✦ Running growth @ Picapool ✦ Writing for LPU Admissions ✦ Open to Product & Growth roles ✦ Currently Building: UniLyf campus platform ✦ Running growth @ Picapool ✦ Writing for LPU Admissions ✦ Open to Product & Growth roles ✦

What I Actually Do

Three modes.
One person.

Builder — I create

I take problems from whiteboard to working system. Whether it's a feedback loop, a content operation, or a campus platform — I design the thing and make it run.

Campus social platform (UniLyf)

User feedback loops at Picapool

SEO content systems for LPU

Product roadmaps from market research

Operator — I execute

Strategy dies in planning docs. I'm the person who makes it happen — managing logistics, coordinating teams, and keeping experiments running in the real world.

End-to-end ops at two startups

Cross-functional team coordination

Campus experiment rollouts

Organic growth without paid ads

Thinker — I solve

I find the "why" behind every product decision. I use structured frameworks to break down complex problems into executable phases — then I execute them.

Product hunting & gap analysis

Competitor feature benchmarking

Growth strategy design

User feedback synthesis

LIVE PROJECT DASHBOARD

What I'm
shipping now.

Project	Stage	Impact Goal	My Role
Picapool Campus-focused startup — users on the ground	Active	Grow campus user base organically. Close feedback loop between users → dev team.	Founder's Office — Ops, Growth & Product
UniLyf UK-based real-time campus social platform	Pre-Launch	Build insider community before app launches. Start at LPU, expand to UK campuses.	Founder's Office — Growth & Community Strategy
LPU Content Engine SEO content operation for Division of Admissions	Active	Convert complex academic policy into content that drives prospective student engagement.	Content Writer — Strategy & Execution
Technical Portfolio Projects Bridging engineering + product management	Building	Prove technical depth to complement product thinking. Python, C++, DSA implementations.	Solo Builder

Problem → Solution

Three problems.
Three builds.

Case 01

Closing the Startup Feedback Gap

Problem

At Picapool, user feedback existed but wasn't reaching the dev team fast enough to drive feature iterations. The loop was broken.

Constraints

No budget for paid tools. Small team. Campus-based user base that moves fast and loses interest faster.

Approach

Designed an end-to-end feedback collection system — structured user interviews, organized data, and built a direct channel to the dev team with prioritized insights.

Result

Faster iteration cycles. Dev team aligned to actual user needs, not assumptions.

Lesson

A feedback loop is a product. Design it as carefully as anything else you ship.

Case 02

Launching a Platform Into a Cold Campus

Problem

UniLyf needed to build user anticipation before the app even launched. Zero users. Zero awareness. UK-based team, LPU campus target.

Constraints

Remote team coordination across time zones. No product yet to show. Had to sell a vision, not a feature.

Approach

Spearheaded "insider community" strategy — recruited early believers, built hype through content, coordinated across a 3-function team (Content, Creative, Copy).

Result

Pre-launch community established. Ecosystem being built before app exists.

Lesson

The best launch strategy starts 3 months before you have anything to launch.

Case 03

Making Academic Policy Human

Problem

LPU's admissions content was technical and bureaucratic. Prospective students and parents couldn't parse it — leading to disengagement.

Constraints

Accuracy was non-negotiable. Tone had to work for both 18-year-olds and their parents. University guidelines were strict.

Approach

Combined SEO strategy with narrative structure — translated policy documents into story-led content that answered real questions people were searching for.

Result

Content that drives search traffic and converts prospective student interest into engagement.

Lesson

If users can't understand your product, your product doesn't exist for them.

Trajectory

How I got here.

Jan 2026 – Present

Founder's Office — UniLyf

UK Campus Social Platform

Driving growth and community strategy for a real-time campus platform pre-launch. Leading user acquisition, coordinating cross-functional creative team, building the ecosystem before the product ships.

Jan 2026 – Present

Content Writer — LPU Division of Admissions

Lovely Professional University

Crafting SEO-led content that translates complex academic policy into engaging, accessible writing for prospective students and parents across official university channels.

Jul 2025 – Present

Founder's Office — Picapool

Campus Startup

Managing end-to-end user feedback loops, leading organic content and marketing campaigns, overseeing operational logistics, and conducting product hunting to shape the roadmap. 8 months, multiple hats.

Jul 2025 – Jan 2026

HR Coordinator & Event Coordinator

Student Organization Cell, LPU

Coordinated events and managed human resources for campus organization. Built foundational operational and people management skills.

May 2025 – Jul 2025

Regional Manager

INGLU

Event planning, campus outreach, regional team collaboration, and digital promotions across student engagement campaigns.

Jun 2024 – Oct 2024

Intern — The Internship That Changed Direction

Scaler School of Technology, Bengaluru

The experience that gave shape to my ideas and showed me how to turn them into reality. Foundation of everything that followed.

Sep 2024

Started B.Tech CSE

Lovely Professional University

Began formal CS education. Immediately started operating at the intersection of engineering and product — refusing to wait until graduation to build real things.

Thinking Architecture

How I think
about problems.

⬡

Phase-First Execution

Every system I build gets broken into phases before a single line of code or content gets written. Phase 1 always answers: what's the smallest version that proves this works?

"Don't build the whole staircase. Build the first step and test if anyone climbs it."

◈

Feedback Loops Over Assumptions

I treat user signals as the only true north. Every decision at Picapool and UniLyf runs through the same filter: what are real users actually telling us, not what do we think they want?

"Assumptions are debts you'll pay back with compound interest when you ship."

⟳

Tech + Business Synthesis

I refuse to separate the "how it works" from the "why it matters." Every technical decision I make gets run through a product lens: what user outcome does this enable?

"The best engineers understand users. The best product people understand constraints."

▲

Execution Over Perfection

I optimize for shipping and learning. A working prototype with real user reactions beats a perfect plan with zero market signal. Speed of iteration is the actual competitive advantage.

"Shipping dominance beats code perfection. Get it in front of users, then improve."

Proof of Skills

Not a list.
Evidence.

Skill	How I've Proven It	Level
Product Operations	Managed end-to-end feedback loops, feature rollouts, and day-to-day ops at Picapool for 8 months. Directly influenced product roadmap decisions through structured market research.
Growth Strategy	Led organic user acquisition campaigns (zero paid budget) at Picapool and built pre-launch community strategy at UniLyf. Designed and executed multi-channel content operations.
SEO & Content	Writing SEO-driven content for LPU's official admissions channels. Certified in Digital Marketing. Translating complex institutional language into human-readable, search-optimized content.
Programming	C++, Python, Data Structures & Algorithms. Technical Feasibility Analysis at Picapool. Certified in C Programming. Building technical projects to bridge gap with product management.
Team Coordination	Coordinated Content, Creative & Copy teams at UniLyf. HR Coordinator and Event Coordinator roles at Student Organization Cell. Regional Manager at INGLU across Delhi.
Data Analytics	Deloitte Australia Data Analytics job simulation certified. Applied analytical thinking to product hunting and competitor feature analysis at Picapool.

Work With Me

Let's build
something real.

I'm open to opportunities where I can operate at the intersection of product, growth, and execution. If you're building something real and need someone who ships — let's talk.

Founder's Office / Ops Roles Open ✦

Product & Growth Internships Open ✦

Campus Platform Projects Open ✦

Co-founder / Collaborator Selective ◈